by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad,Raj Sethuraman
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, includi...
by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad,Els Gijsbrecht
This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016...
by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad,Alexander Chernev
Puts a special emphasis on branding in the digital age.
Presents the latest research findings on national brand and private label marketing.
Includes in...
by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad,Anne Roggeveen
The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and si...
by Francisco J. Martinez-Lopez, Juan Carlos Gázquez-Abad,Els Breugelmans
This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB...
by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB...
by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad,Marco Ieva
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB...
by Juan Carlos Gázquez-Abad, Francisco J. Martínez-López,Katrijn Gielens
The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and signific...
by Juan Carlos Gázquez-Abad, Francisco J. Martínez-López,Irene Esteban-Millat, Juan Antonio Mondéjar-Jiménez
This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers ...
by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad,Kusum Ailawadi, María Jesús Yagüe-Guillén
This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of ...